Tuesday, April 26, 2011

The perfect time to blog!

The perfect time to write a blog is when you are waiting on wax to melt.  I turned off the soy melter last night and then forgot to turn it back on when I came in first thing this morning.  Oops!  So now, when it’s time to get to work finalizing the development of the NEW Aurora Collection, I have no melted wax and have to wait and blog about it instead.  See our Woodland Whisper design below!


I cannot tell you how excited I am about the new collection!  It’s a technique that I’ve known how to do for about 3 years now but just never felt compelled or inspired to play with it.  While thinking about Christmas this coming year, I knew that we needed something new to get people even more excited about our brand.  We LOVE the fans who are excited about us now but we still need more!  Let’s just say that we’re not making the BIG guys shake in their boots yet.

Taking the great suggestions from folks that I’ve met at Farmer’s Markets and test markets along with what we have been hearing from our current retailers, we have found a jar with a lid that contains the scent of the candle, made some new and interesting scents and made some really cool color creations with our Hartmont creativity!

You would think that we would be done but no.....we have fully tested and approved our new wood wicks!  The Aurora Collection will all have wood burning wicks that sizzle and crackle like a fireplace.  How awesome is that?!  The first test samples that have gone out are coming back with rave reviews.  Be sure to look for us this Summer at market where we’ll be testing out even more new and exciting candles and soaps.

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