I cannot tell you how excited I am about the new collection! It’s a technique that I’ve known how to do for about 3 years now but just never felt compelled or inspired to play with it. While thinking about Christmas this coming year, I knew that we needed something new to get people even more excited about our brand. We LOVE the fans who are excited about us now but we still need more! Let’s just say that we’re not making the BIG guys shake in their boots yet.
Taking the great suggestions from folks that I’ve met at Farmer’s Markets and test markets along with what we have been hearing from our current retailers, we have found a jar with a lid that contains the scent of the candle, made some new and interesting scents and made some really cool color creations with our Hartmont creativity!
You would think that we would be done but no.....we have fully tested and approved our new wood wicks! The Aurora Collection will all have wood burning wicks that sizzle and crackle like a fireplace. How awesome is that?! The first test samples that have gone out are coming back with rave reviews. Be sure to look for us this Summer at market where we’ll be testing out even more new and exciting candles and soaps.
Wow, Lana, you just keep pushing the boundaries on candle making. I can't wait to get one of these candles, they look amazing, and I know they'll smell great too. :)
ReplyDeleteThanks Jeanine! We really think these are winners too. They have everything and we were honestly surprised by how well the wood wicks performed. Some say that they have an even better scent throw than our cotton wicks and our cotton wicks provide an awesome scent throw.
ReplyDeleteMy favorite thing is that the wood wick is so compelling to light to see what kind of sound that they emit that no longer will people sometimes say that the candles are too pretty to burn. I strongly feel that our candles are performing at their best when they are lit. I spend many, many hours finding scents that have an awesome scent throw when lit. It's nice to see that hard work and time being appreciated!